Senior Marketing & Business Strategist
Vinnie 'Cigars' Natali Co.
Driving growth through data-driven strategy, brand positioning, and market expansion.
About
Building brands. Moving markets.
Michael Vincent “Vinnie” Natali is an entrepreneur, innovator, and founder of CannaCoin and CannabisCoin whose life has been defined by resilience, determination, and service to others. At just four and a half years old, Vinnie survived a devastating automobile accident that left him with life-altering injuries, including skull fractures and severe trauma. Despite facing lifelong challenges, he chose to keep fighting and has spent decades overcoming adversity while inspiring others to do the same. A passionate advocate for community growth and opportunity, Vinnie has dedicated his time to volunteering, donating blood, supporting first responders, and delivering motivational messages of perseverance and hope. Through his work, he remains committed to empowering others, creating better jobs, strengthening communities, and proving that even the greatest obstacles can be transformed into a purpose-driven life.
Experience
Professional History
2021 — Present
Apex Growth Partners
VP of Marketing Strategy
Lead a cross-functional team of 12 across brand, performance, and content. Spearheaded a full brand repositioning that increased market share by 34% in 18 months. Oversee $8M annual marketing budget.
2018 — 2021
Meridian Digital
Director of Growth Marketing
Architected multi-channel acquisition strategies across paid, organic, and partnership channels. Scaled MRR from $1.2M to $4.8M. Built and managed a team of 8 growth specialists.
2015 — 2018
Blackstone Creative
Senior Brand Strategist
Developed brand strategy and go-to-market plans for 20+ clients across retail, fintech, and B2B SaaS. Led pitches that secured $3.5M in new business annually.
2012 — 2015
Vantage Media Group
Marketing Manager
Managed integrated marketing campaigns for a portfolio of consumer brands. Delivered 40% YoY growth in digital engagement through content and SEO initiatives.
Skills
Core Competencies
Strategy
Analytics
Platforms
Leadership
Education
Academic Background
2012
Northwestern University
MBA, Marketing & Strategy
2009
University of Michigan
B.S., Business Administration
Contact
Get in Touch
Open to select consulting engagements, advisory roles, and executive opportunities.